IHG Hotels & Resorts Rebrands, Restructures



IHG Hotels & Resorts has revealed a brand refresh that evolves its visual identity with a new logo and restructures its portfolio into four collections. Reflecting the hotel group’s “true hospitality for good” motto, IHG aims to strengthen its perception and the way it engages with guests with the updated vision.

“The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots,” says IHG chief customer officer Claire Bennett. “We have an incredible family of brands, centered around connecting people—strengthening family bonds, forging business partnerships, uniting far-flung friends, and engaging with our communities.”

Defined by timeless legacy bound through distinctive design and service, the Luxury Lifestyle Collection includes Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, and Hotel Indigo. The Premium Collection, which is characterized by personal and purposeful travel experiences embedded in authenticity, includes HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, and voco Hotels. Holiday Inn Hotels & Resorts, Holiday Inn Express, and avid hotels compose the Essentials Collection, while the Suites Collection accommodates guests for longer stays through the Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, and Candlewood Suites brands.

Bennett adds, “As we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for, and how we can help guests open up their world again when they’re ready to travel.”

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Caitlin St John